[01]
INTRODUCTION
Introduction
DRAAGG crossed into Thailand with the red box it carries everywhere. Inside sit 55 sheets of ultra-thin, unbleached brown paper, the same slow-burning roll that started the brand. The launch announcement kept its tone short and loud, with one line that said it all: Drop Without Warning. Thailand became the second market for DRAAGG, and the story keeps moving from there.
Year
2023
Brand
DRAAGG
Timeline
February 2025
Service
Market launch,
[02]
OVER VIEW